Welcome to UP
Contemporary issues require deep reflection and a holistic approach instead of reactive and linear solutions. Through unusual processes and the reversal of the flow of thought, Upside Down Thinking helps individuals and organizations to be more effective in change moments, transforming new ideas and intuitive knowledge in reality.
THE WORK
Leading change and managing creativity are increasingly relevant competitive advantages. And everything starts when one step back and think more deeply and broadly on things. In an era characterized by considerable intellectual conformity as well as 'commodified' products and services, the ones who foster experimentation, starting with original perceptions, will naturally lead better oneself and/or an enterprise.

Upside Down Thinking promotes new ways of innovating, considering pragmatism as well as the power of intuition. With artisan, creative, deep performance and without predefined formulas, it services include workshops & corporate talks, master classes, courses, Business Retreats, creative and strategic mentoring and consulting, as well as co-creation of innovative projects.
Business Retreat
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Talks & Workshops
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CREATIVE CONSULTING
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BUSINESS RETREAT

Recognizing what’s around, above and within is the starting point of change as well as any creative process. Preceded by a thourough diagnosis, the Business Retreat offers time and space for discussions and reflections on topics related to communication, change, innovation and creative leadership, helping businesses as well as their leaders to reach their highest future potential. Like all good rituals, Business Retreats are not reproducible, predictable, and controllable. Its uniqueness boosts its impact.
TALKS & WORKSHOPS
Changing and challenging conventional wisdom is not sexy, it is laborious. And it is vital to refresh ones assumptions every now and then, constantly learning to learn.

UDT talks and workshops attempts to bring an intense reflection and a holistic approach to topics such as Business Transformation, Creative Leadership, Innovation and Change Management.
CREATIVE CONSULTING
Its process always start with a generative dialogue and a deep context observation. UDT is not limited to a method, a tool or itself, and its main fields are:
• Individual & Business Transformation
• Creative Leadership & Innovation
• Organizational DNA & Change Management

upside-down-thinking
• Everyone wants change but no one wants to change

• Change is not sexy, it is laborious, and there is no solution / formula that works for everyone

• Most change initiatives do not take human emotions into account and thus end up in failure
PARTNERS & CLIENTS
TESTIMONIALS

PATRICIA COTTON
UPSIDE DOWN THINKER
She was once a Communication executive, today she is multiple, in favor of transformation and creativity. Experiencing paths contrary to common sense, she created a "reverse thinking" movement that became work. Patricia has deepened her knowledge of creative leadership and change through an MBA at the Berlin School of Creative Leadership, among many other adventures. Throughout life, she learned that going far away reveals what's nearby. And that the opposite direction is often the straightest path. Or not. When in doubt, Patricia always thinks the opposite.
GET IN TOUCH
First things first: let’s e-meet.
You can reach UDT at:

info@upsidedownthinking.com.br

2017 | satyro design